How to make your marketing more gender neutral

If you’re looking at being more inclusive in your marketing material, take a look at these four simple tips on making your marketing more gender neutral.

1. Inclusive language

Use non-gendered language like “people, they, their” rather than “hey ladies”. Don’t assume all feminine people are women, and all masculine people are men. Ask someone for their pronouns if you’re unsure, or simply use their name! This is particularly important in online conversations.

Two women in love

2. A range of imagery

Be sure to include a range of imagery in your marketing materials so that all people feel welcomed into your business. Especially if you’re using stock imagery, be sure to dig a little deeper for a diverse range rather than selecting all imagery of similar people.

Lesbian couple in the city

3. A diverse range of voices

Having a diverse range of people who work with you or you can consult with will ensure that you are including their voices and perspectives. Too often, people tend to hire people that are very similar to themselves, and this way, you may be missing out on a contrasting voice and opinion and therefore missing the mark in your marketing materials.

Friends in a local bistro

4. Use emoji’s delicately

Be careful with exclusively using emoji’s that are Male and Female couples. Don’t exclude anyone by doing this!

Young couple on beach

If you need help with your marketing, read these 8 things you might not know about millennial buying habits.

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