At WED2B we believe every woman should look and feel amazing on her wedding day regardless of budget.

At WED2B we believe every woman should look and feel amazing on her wedding day regardless of budget. As the UK's largest and most affordable bridal retailer, we sell all of our dresses off-the-peg, so you can take your dream dress home with you the same day. We're passionate about our business and our core principals of quality, choice and service. With 5 unique bridal collections in our stores nationwide there is a dress for every bride to be. All of our dresses are carefully organised by size, from 6 to 30, so it’s easy to browse until your heart’s content!

You can visit us at a time that suits you and there’s no time limit – take as long as you like, relax and have fun! All of our stores are open 7 days a week, with late night opening on a Thursday. The products on our website only represent a small selection of the wedding dresses we have available in our stores nationwide, so get in touch to find out more and check stock before you travel.Your dream dress awaits!



We do not operate an appointment system so you are welcome to visit us at a time to suit you. All of our stores are open 7 days a week with a late night opening on Thursdays. 

All of our wedding dresses are priced between £99 and £699* (*Excludes Platinum Edition). All of our bridesmaid dresses are priced between £79 and £129.

7 reviews 4.7 Write a Review

July 2018

Found the perfect dress at a great price - everyone who has seen it thought it was worth far more than it actually was. Well worth the money.

Tom D.

January 2018

One great thing about Wed2B is that you'll always be within your budget - it's dresses below £700. They don't skimp on service, you try on as many dresses as you can get through - just limited to 4 at a time. There's a huge choice, you take the dress home on the day, and get it altered yourself, staff in store were happy to suggest local businesses, though. (Chelmsford)

Elyssa R.

December 2017

I brought my dress from Wed2B in Bromley, the staff were on hand from the moment I walked through the door till the moment I left with my dress, they helped me in and out of 5 or 6 dresses before I found the one. The dresses in Wed2B are beautiful and affordable and I would highly recommend them.

Emma M.

November 2017

My brother got married in July and my sister-in-law recommended them. It was good, in other shops I felt like I couldn't touch anything but there was no pressure in Wed2B. They were really helpful, nice atmosphere, not rushed. You can try on any dress you want. The one I went in for I couldn't find in my size but the first one I actually tried on I just loved itI!

Sarah J.

November 2017

Really good because they have a no appointment policy and quite a lot of the dresses are listed on line on their website and social media with the prices. I went to a couple of wedding shows but I didn't go to any other wedding shops to be honest because I couldn't be bothered with the old way of buying wedding dresses, where you have no idea what's in stock or what the prices are. The only thing I would say is that the dresses could have been better quality but it's good for the price and they are definitely unrivalled in the way they let you buy dresses.

Natasha C.

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