To create the most beautiful shoes in the whole world!
Faced with lacklustre options when satisfying the footwear needs of her bulging social calendar, socialite and new generation ‘It’ girl Aruna Seth set out “to design the most beautiful shoes in the whole world”
Appealing to the inner-princess of her clients, the range of over forty timeless designs includes Swarovski embellished evening shoes, chic ballerina pumps and elaborate apr�s ski boots. Handmade in Northern Italy six at a time, each design is embellished with diamante, taffeta frills or ornate bows to truly spoil. Aruna Seth is all about luxury, producing the best materials in small quantities and offering clients a special buying experience. We search the world for the best ribbons, satins and leathers
Aruna’s father is well established in the footwear industry and has been for the last 40 years. Her father is a self-made man and built up a multi-million pound footwear company. Geoff Seth rode the fitness boom of the 1980’s, with the worlds sporting elite wearing the Ascot pro-white trainer and using Ascot squash rackets. Geoff’s footwear empire is internationally renowned, with offices in China, Russia, India and Italy
Studied at London School of fashion, her background, combined with my passion for shoes (a personal collection is over 150 pairs) and a love of culture has all contributed to the Aruna Seth brand.