The idea was a 'one stop' wedding and occasion store that would encompass not only stunning wedding and evening gowns but accessories.
In the summer of 2013 local wedding planner and former retail manager Jo Clay entered the Newcastle under Lyme dragon den style retail competition with her idea and passion for bringing glamour back to the Newcastle High street
Having worked in the retail and wedding industry's in large cities like London and Manchester, Jo was sad to see a real decline in the local high street of her home town. Upon returning back to Newcastle in 2009, Jo felt passionate that she could utilise her experience and started to formulate the idea of a luxurious boutique with a difference.
In September 2013, Jo faced and ultimately impressed the dragon panel winning the competition and beating off hundreds of other entires with her experience and enthusiasm.
The idea that was pitched to the dragons was a 'one stop' wedding and occasion store that would encompass not only stunning wedding and evening gowns but accessories, wedding services, vintage wear, wedding planning and a VIP changing lounge/experience.