Our flagship store in Hounslow is the largest with over 2,500sq.ft. of wedding & bridesmaid gowns, prom & evening wear, & Mother of the Bride as well as a large selection of accessories; in fact, everything you could ever need for all those special occassions.
We feature designers such as Ian Stuart, Pronovias, Mori Lee, Mark Lesley and many, many more and you can experience the intriguing insight of a 360� mirror stage.
And then we have the Feltham "Sale" store, where everything is reduced by up to 50% or more - the Sale store was introduced so that we may suit every budget and dresses here start from as little as �50.
Always & Forever have been established for over 20 years and we hold over 700 gowns in stock.
Our continued success is due primarily to our customers' recommendations, that is why you are important to us. Our aim is for you to relax and enjoy the experience - we don't make any demands, (no maximum time limit; no limit to the amount of gowns you may try), we are here purely for you, so that you may experience the magic.
Feel free to bring along family & friends - we welcome all and we have endless coffee or, if you prefer, bring some bubbly to celebrate finding your beautiful gown.
We pride ourselves in our friendly and professional service, so thank you for taking the time to visit our site and we look forward to seeing you soon, at one of our stores.